Authors: Mamyrbekova Dinara , Kazakh American Free University, Kazakhstan
Ramazanov Zhaslan, Kazakh-American Free University, Kazakhstan
Bogorodskaya Oxana, Kazakh American Free University, Kazakhstan
Oralbekkyzy Ajgerim, Kazakh American Free University, Kazakhstan
Our
job is not only to sell this or that product to the buyer. It requires serious
knowledge, and we are constantly improving it.
Ron Griffin, Director of Information
Services,
The Home Depot
Intellectual capital
today is a general system of characteristics, which in turn determines the
ability of a person, that is, his quality as a labor force, an individual, an
employee of an enterprise, corporation, country that materializes or manifests
itself in the process of labor, namely when creating a certain product,
service, surplus product for their reproduction based on the personified
economic interest of each subject, and their combination. Accordingly,
intellectual capital can be attributed to intangible assets of a company that
cannot be quantified, unlike such tangible assets as real estate, cash and
equipment. Intelligence is a mental ability, a person's mental beginning, which
determines his activity, the ability to solve various problems and adapt
effectively in society, in a word, this is his accumulated baggage of knowledge
in a particular field. There are various types of intelligence, each of which,
usually, is the ability to solve problems of a certain type (mathematical
intelligence, verbal intelligence, social intelligence). The intellectual
capital of a company is the experience and knowledge of its employees accumulated
by them during the development of products and services over a certain period
of time, as well as its organizational structure and intellectual property.
Intellectual capital is
characterized by a higher level of development compared to the already known
functional forms of capital, the criterion of which is a more stable level of
economic growth of the society, the effectiveness of its structures.
Intellectual capital, developing on the basis of previous forms of capital,
incorporates their basic properties and at the same time has its own content
and functions, such as the very existence of intellectual property and its
progressive development; The development and formation of creative thinking
among employees, managerial personnel, as well as among scientists and
entrepreneurs, which leads to the implementation of basic models of
reproduction of a specific economic system and their combination;
The predominant
formation in this capital system of an intellectual center, gradually
encompassing the entire set of factors of production, distribution, exchange
and consumption. As we can see from the examples, in almost any business there
are intellectual property objects. Registration of rights to these objects can
be one of the key elements for ensuring business security, not only property,
but also tax and management.
The accumulated
intellectual capital in its broad definition is the share of the innovative
economy and its support in the overall economy of the country. This approach
allows us to quantify National human capital through the use of integrated
country international indicators, which, on the one hand, simplifies
calculations, and on the other, makes them more reliable.
At all levels of
intellectual capital - personal, corporate and national - everything is based
on special, special knowledge, skills and technologies that determine the competitive
advantages of human capital at the proper level.
Fig. 1 Sources of the formation of national
intellectual capital in a broad definition
At all levels of
intellectual capital, it includes additionally qualified labor resources,
quality of life, tools and technologies that ensure the realization of the
competitive advantages of the nation, the effective functioning of intellectual
capital as a dynamic factor in innovation, intellectual work and development.
Since the end of the 40s
of the XX century, the countries leading in the level of development have
adopted a strategy for the development of science and new technologies. Japan was one of the leaders in this direction. The government of the country as soon as
possible developed a new strategy to increase scientific and technical
potential, and already in 49, Japan purchased 34 thousand licenses and patents
in Europe, which have already been finalized both in the creative and in the
manufacturing field, and most importantly, they have very quickly introduced
into production. All this cost Japan $ 78 billion and in a short period of time
the effectiveness of the strategy was estimated from 400% to 1800% in
industries. As a result, in the 70s, Japan created its own R&D base and
turned into the most powerful competitor in scientific and technical
development and production of high-tech products. This database has accumulated
not only research and development of scientists of the country of the rising
sun, but also scientists of all countries of the world. Since the mid-twentieth
century, Japan, the countries of Europe and Asia have proved that breakthroughs
in society are possible only on the basis of intellectual capital.
Strengthening corruption
and crime reduces non-profile, suppresses the creativity and creative power of
people, reduces the quality, efficiency and accumulated value of intellectual
capital.
Currently, on the basis
of the theory and practice of intellectual capital, a paradigm for the
successful development of the United States and leading European countries is
being formed and improved. Based on the theory and practice of IC, backward Sweden modernized its economy and in the 2000s regained its leading position in the global
economy. In a short historical time, Finland has moved from a raw material
economy to an innovative economy.
All this did not happen,
since the theory and practice of IC carried out some kind of magic wand, since
it met the challenges of economic theory and practice of innovative economics
that arose in the second half of the 20th century, its high level of education
economics, as well as the invitations of a scientific venture -technical
business. In the context of the globalization of the world economy, in the
conditions of the free flow of any capital, including IC, in the face of
accelerated international competition from country to country, from region to
region, from city to city, accelerated development of high technologies of
human capital is the main dynamic competitive factor in the development of the
countries of the world , carrying out advanced investment of high-quality
intellects, organizes and finances its influx into the country, creates good
conditions for work and life of the world's leading experts.
Another element of
intellectual capital is emotional capital [9], which is a system of
relationships that is based on the interests and desires of a person and forms
the basis of his social behavior, which determines his productivity and
determines the reproduction of intellectual abilities and the increment of
creative potential in the conditions of innovative development of the economy.
Emotional capital can be considered the main lever for managing intellectual
capital, which is realized in a stimulating effect on other elements of
intellectual capital due to the link with the motivational parameters of human
life. Based on the foregoing, the structure of intellectual capital can be
represented as a combination of four components (see Fig. 2).
Fig. 2 Structure of intellectual capital
The main source of human
capital based on domestic and foreign experience is human intellectual capital,
which is a combination or combination of knowledge, competence and motivation,
skills and experience, managerial, entrepreneurial, creative abilities, as well
as moral values. This should include a work culture, know-how and other
characteristics that do not differ from an individual. It is a small part of
intellectual capital: procedures, technologies, management systems, a
combination of hardware and software, the availability of information space,
organizational structure, etc. The legal status of intellectual property
(patents, license agreements), intangible investments and innovations,
intellectual capital, organizational capital, human capital, emotional relationship
capital, intellectual property capital, process (operational) assets that are
often difficult for innovative growth in the future, and all this to determine
the legal status and position of the company.
Today, marketing of the
intellectual capital of a territory includes marketing of human capital, which
consists of marketing labor and jobs, and marketing knowledge and education.
Based on the analysis of the labor market of the region and the republic as a
whole, the practice of forming a forecast of personnel hunger and its needs has
developed. The modern economy is called the knowledge economy. This is due to
the fact that more and more innovations and innovative technologies are being
introduced into the sphere of services and production every day. In turn, this
requires advanced training, training and constant updating of the knowledge of
its and its employees. Knowledge has become a source of determining benefits,
and only with their help are innovations created, i.e. completely new
specialties are being created, and if earlier this was done at the junction of
any sciences, then Now at the junction of different areas of knowledge, for
example, "Finance in IT", "Biomedicine", "IT Genetics", etc.
At present, human
capital as a high stage in the development of world thought has become the main
factor in the formation and development of an innovative economy and a
knowledge economy. In developed countries, human capital accounts for more than
70-80% of national wealth and determines the leading position in the world. Studies
conducted in the EU countries make an average profit of 14% of enterprises
partially using intellectual capital, most actively using it - 39%, and
enterprises that consider intellectual capital as a strategic development base
- 61%.
According to estimates
of the UN development program, today the Republic of Kazakhstan belongs to the
category of those countries, the so-called with a high level of human
development index. Today in our country there is a clear understanding that science
and education in society and the economy of education are acquiring key importance,
thereby becoming the leading production force. From this concept, the following
can be noted that the future of our countries will not be determined by oil and
gas wealth, but by intellectual potential, the level of development of science
and education, as well as high technology.
Also, the need to
neutralize the revealed negative trends as well as develop ways to approve
positive conclusions served as an impetus for the authors to apply for work in
the field of intellectual capital, as a result, the processes of reproduction
and spatial redistribution of innovations are determined by the behavior of the
people who generate and implement them, as well as the availability of
intellectual resources, therefore, depending on the development of the
innovation economy, it is necessary to ensure the uneven distribution of
regional intellectual capital, in other words, the degree of its concentration
should be taken into account when analyzing regional inconsistencies. The
problem of consolidating intellectual capital is of interest from the point of
view of studying the formation and accumulation of intellectual capital in
regions.
However, the following
point should be noted that today in Kazakhstan active migration of the
population is traced both within the country and abroad, and vice versa. Based
on this, we can conclude that internal movement in the country, especially
young professionals, plays a huge role in the development of the economy of
each region. For example, young people who have just received a higher
education diploma will not write off to return to their native lands for their
development and the beginning of their career, but rather show a desire to stay
in the city or regional centers, motivating for low earnings in rural areas and
lack of prospects and living conditions. And having remained in big cities,
they are forced to look for permanent rental housing, allocating for this a
large part of their earned income, as well as exposed to fierce personnel
competition, and do not always work in their specialty. Based on this, the
conclusion suggests itself that in this way there is a shortage of intellectual
personnel in some regions, and a glut in them in others. If the problem with
medical workers and teachers was somehow, then it was aligned according to the
"With a Diploma to the Village" program, where all young specialists of a
narrow and wide profile are guaranteed lifting and housing, then for the
remaining layers of humanities, in particular economists and lawyers, this problem
still remains relevant.
But the biggest problem
at the moment is that young, high-quality specialists go to other countries to
receive basic or additional education of their own free will remain abroad,
respectively, develop the economy of another country, thereby creating a
"brain drain" from the country, and a shortage is created in the
country specialists of necessary professions i.e. "Personnel hunger."
In this regard, it is necessary to review programs for young professionals and
not only, the global battle for talent is in full swing, and the most gifted
and mobile are in search of the most profitable contracts and living conditions
for themselves. What can be done to stop the leak? For example, Ireland was able to stop the brain drain through major economic reforms and active
companies to convince talented young immigrants to return to their homeland.
This happened during the Christmas holidays of 1996. Irish employers organized
a career guidance company to recruit and retain immigrants who were visiting
their homes. The irony is that there are 17.5 million unemployed in the EU.
This association has set itself the goal of combining available jobs with a
reserve of the working population. Persuading to work in those areas where he
grabs skilled workers.
Thus, the following
features of intellectual capital can be distinguished:
- priority development
of intellectual capital as the main factor in economic growth;
- the accumulation of
intellectual capital in the form of knowledge, skills, experience;
- the high cost of the
formation and use of intellectual capital;
- a combination of high
risks and high profits from the use of intellectual capital;
- Features of investing
in intellectual capital are determined by historical, national, cultural
features and traditions;
- high efficiency of
investing in intellectual capital;
- intellectual capital
is a non-current asset;
- the use of
intellectual capital is controlled by the individual, regardless of the source
of investment in its development.
Thus, intellectual
capital is a multifaceted phenomenon that is formed as a result of the
interaction of human, organizational, emotional capital and capital relations,
which determines the acquisition of new knowledge and the activation of
innovative activity at all levels of the economy.
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Fomichev S. On the issue of brain drain / short story, Moscow, 2017
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Human Development Report, Human Development Report 2011. Sustainable development
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Decree of the Government of the Republic of Kazakhstan dated December 31, 2013
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