Charismatic leadership and the phenomenon of the national leader
Table of contents: The Kazakh-American Free University Academic Journal №1 - 2010
Author: Bogun Olessya , Kazakh-American Free University, Kazakhstan
Charismatic leadership theory is the extension of
attribution theory. It says that followers make attributions of heroic or
extraordinary leadership abilities when they observe certain behaviors. Studies
on charismatic leadership have been directed at identifying those behaviors
that differentiate charismatic leaders from noncharismatic counterparts.
Several authors have attempted to identify personal characteristics of the
charismatic leader. Robert House has identified three: extremely high
confidence, dominance, and strong convictions in his or her beliefs. Warren
Bennis, after studying ninety of the most effective and successful leaders in
the United States, found that they had four common competencies:
1. They had a compelling vision or sense of purpose;
2. They could communicate that vision in clear terms that
their followers could readily identify with;
3. They demonstrated consistency and focus in the pursuit of
their vision;
4. They knew their own strengths and capitalized on them.
The most recent and comprehensive analysis has been
completed by Jay Conger and Rabindra Kanungo at McGill University. They propose
that charismatic leaders have an idealized goal that they want to achieve and a
strong personal commitment to that goal, are perceived as unconventional, are
assertive and self-confident, and are perceived as agents of radical change
rather than managers of the status quo. They identified the following
characteristics of charismatic leaders:
1. Self-confidence. Charismatic leaders have complete confidence
in their judgment and ability;
2. Vision. They have an idealized goal that proposes a
future better that the status quo. The greater the disparity between this
idealized goal and the status quo, the more likely that followers will
attribute extraordinary vision to the leader;
3. Ability to articulate the vision. They are able to
clarify and state the vision in terms that are understandable to others. This
articulation demonstrates an understanding of the followers’ needs and acts as
a motivating force;
4. Strong convictions about the vision. Charismatic leaders
are perceived as being strongly committed and willing to take on high personal
risk, incur high costs and engage in self-sacrifice to achieve their vision;
5. Behavior that is out of the ordinary. They engage in
behavior that is perceived as being novel, unconventional, and counter to
norms. When successful, these behaviors evoke surprise and admiration in
followers;
6. Appearance as a change agent. Charismatic leaders are
perceived as agents of radical change rather than as caretakers of the status
quo;
7. Environment sensitivity. They are able to make realistic
assessments of the environmental constraints and resources needed to bring
about change.
Charismatic leaders are those leaders who, by force of their
personal abilities, are capable of having a profound and extraordinary effect
on followers. There is an increasing body of research that shows impressive
correlations between charismatic leadership and high performance and
satisfaction among followers. People working for charismatic leaders are
motivated to exert extra work effort and because they like their leader,
express greater satisfaction. One study found that followers of charismatic
leaders were more self-assured, experienced more meaningfulness in their work,
reported more support from their leaders, worked longer hours, saw their
leaders as more dynamic, and had higher performance ratings than the followers
of noncharismatic but effective leaders. Another study found that people working
under charismatic leaders were more productive and satisfied than those working
under leaders who relied on the more traditional transactional behaviors of
initiating structure and consideration. If charisma is desirable, can people
learn to be charismatic leaders? Or are charismatic leaders born with their
qualities? While a small minority still think that charisma cannot be learned,
most experts believe that individuals can be trained to exhibit charismatic
behaviors. Table 15.For example, researchers have succeeded in actually
scripting undergraduate business students to “play” charismatic. The students
were taught to articulate an overarching goal, communicate high performance
expectations, exhibit confidence in the ability of subordinates to meet these
expectations, and emphasize with the needs of their subordinates; they learned
to project a powerful, confident, and dynamic presence; and they practiced
using a captivating and engaging voice tone. To further capture the dynamics
and energy of charisma, the leaders were trained to evoke charismatic nonverbal
characteristics: they alternated between pacing and sitting on the edges of
their desks, leaned toward the subordinate, maintained direct eye contact, and
had a relaxed posture and animated facial expressions. These researchers found
that these students could learn how to project charisma. Moreover, subordinates
of these leaders had higher task performance, task adjustment, and adjustment
to the leader and to the group than did subordinates who worked under groups
led by noncharismatic leaders. There are some ways to define whether you have
the potential to be a charismatic leader.
Charismatic leadership may not always be needed to achieve
high levels of employee performance. It may be most appropriate when the
follower’s task has an ideological component. This may explain why, when
charismatic leaders surface, it is more likely to be in politics, religion, or
a business firm that is introducing a radically new product or facing a
life-threatening crisis. Mahatma Ghandi took India out of the British Empire.
Martin Luther King Jr. was unyielding in his desire to bring about social
equality through peaceful means. Steve Jobs achieved unwavering loyalty and
commitment from the technical staff he oversaw at Apple Computer during the
late 1970s and early 1980s by articulating a vision of personal computers which
would dramatically change the way people lived. When Jobs recruited John
Sculley to head Apple, Scully was hesitant about leaving his job as chief
executive of PepsiCo to join the much smaller and much less prestigious
computer company. Jobs’ famous remark to Scully turned the tide. “Do you want
to spend the rest of your life selling sugared water,” he asked, “or do you
want a chance to change the world?”
But charismatic leaders can become a liability to an
organization once the crisis and need for dramatic change subsides. Why?
Because the charismatic leader’s overwhelming self-confidence often becomes
problematic. He or she is unable to listen to others, becomes uncomfortable
when challenged by aggressive subordinates and begins to hold an unjustifiable
belief in his or her “rightness” on issues.
In 1993, no list of charismatic business leaders would have
been complete without the names of John Scully, Jack Welch, and Ted Turner.
They personified the contemporary idea of charisma in the corporate world. But
are these men authentically charismatic figures or self-created images? Each of
these men employs a public relations firm or has public relations specialists
on his staff to shape and hone his image. John Scully has promoted the vision
of the take-charge executive who came to Apple Computer from PepsiCo and
introduced marketing expertise and professional management into a company that
had been run by a group of “techies” who wanted to change the world. Jack Welch
relishes his reputation for reshaping General Electric by buying and selling
dozens of businesses. Ted Turner has worked hard to project his “to hell with
tradition” image in the popular press. One view of these men is that they are
authentically charismatic leaders whose actions and achievements have caught
the fancy of the media. This view assumes that these leaders couldn’t hide
their charismatic qualities. It was just a matter of time before they were
found out and gained the public’s eye. Another view – certainly a more cynical
one – proposes that these men consciously created an image that they wanted to
project and then purposely went about doing things that would draw attention to,
and confirm, that image. They are not inherently charismatic individuals but
rather highly astute manipulators of symbols, circumstances and the media.
Charisma is a Greek word meaning “gift”; the charismatic
leader’s unique and powerful gifts are the source of his or her great influence
with followers. In fact, followers often view the charismatic leader as one who
possesses superhuman or even mystical qualities. Charismatic leaders rely
heavily on referent power and charismatic leadership is especially effective in
times of uncertainty. Charismatic leadership falls to those who are “chosen”
(born with the “gift” of charisma) or who cultivate that gift. Some say
charismatic leaders are born, and others say they are taught. Some charismatic
leaders rely on humor as a tool for communication. Charismatic leadership
carries with it not only great potential for high levels of achievement and
performance on the part of followers but also shadowy risks of destructive
courses of action that might harm followers or other people. Several
researchers have attempted to demystify charismatic leadership and distinguish
its two faces. The ugly face of charisma is revealed in the personalized power
motivations of Adolf Hitler in Nazi Germany and David Koresh of the Branch
Davidian cult in Waco, Texas. Both men led their followers into struggle,
conflict and death. The brighter face of charisma is revealed in the socialized
power motivations of US President Franklin D. Roosevelt. Former presidents Bill
Clinton and Ronald Reagan, while worlds apart in terms of their political
beliefs, were actually quite similar in their use of personal charisma to
inspire followers and motivate them to pursue the leader’s vision. In each
case, followers perceived the leader as imbued with a unique vision for America
and unique abilities to lead the country there.
Despite the warm emotions charismatic leaders can evoke,
some of them are narcissists who listen only to those who agree with them.
Whereas charismatic leaders with socialized power motivation are concerned
about the collective well-being of their followers, charismatic leaders with a
personalized power motivation are driven by the need for personal gain and
glorification. Charismatic leadership styles are associated with several positive
outcomes. One study reported that firms headed by more charismatic leaders
outperformed other firms, particularly in difficult economic times. Perhaps,
even more important, charismatic leaders were able to raise more outside
financial support for their firms than noncharismatic leaders, meaning that
charisma at the top may translate to greater funding at the bottom.
The phenomenon of the national leadership is closely
connected with charisma.
Among the Kazakhstan charismatic leaders we can suggest the
personality of the president of the Republic of Kazakhstan Nursultan Nazarbaev.
The notion of the national leadership goes back to the post-soviet period. This
is a new type of political leadership, which was molded in the political
culture and in the system of new independent states of CIS. The notion of a
national leader deals with two terms – “leader” and “nation”. In the 20th
century these two fundamental notions as “nation” and “personality” made a unit
and transformed into one notion “the national leader” or the leader of the
nation. Consequently “national leadership” is the capability to propose to the
nation the perspective and persuasive course of the country development. The
real leader of the nation, who is the head of the state, directs the activity
of all the branches of power and other state institutions to provide the
national interests, to defend the welfare and development of his nation. The
political leader defines the actions and plans for a short-term period; the
national leader does the same but for a long-term perspective. In the history
of the 20th century there are a lot of examples of national leaders: G.
Washington, A. Lincoln, Mahatma Ghandi, Charles de Gaulle and others. All these
great people in the interests of their states made really historical deeds;
they raised the level of their countries’ development which contributed to the
positive and global changes in the society. These national leaders are
different but they have some common features:
1. Initially all of them had to confront very complicated
work conditions. As a rule, it was the time of the turning point of the state
development (for example, the Great depression in the USA, the consequences of
the “cultural revolution” in China).
2. The period of the state formation or independence
acquisition (for example, the war for independence in the USA, the
anti-colonial resistance in India, fascist occupation in France).
3. Absolute support on the part of the society. The
president of the Turkish republic Mustafa Kemal Ataturk was elected president
in 1923, and then was reelected in 1927, 1931, 1935; Li Kuan U was the prime
minister of Singapore since 1959 till 1990.
4. The national idea of the future development. For example,
the strategic plan “Vision 2020” in Malaysia, the industrialization of
Singapore and Japan. What is more important here is not only the idea, but the
political willpower of the leader for its successful realization.
5. The international recognition. The scale of the activity
of all the national leaders deviated from the framework of their country only.
Their opinion and active position made a great influence on the international
politics.
The theme of national leadership is very
close and up-to-date for Kazakhstan. At present a lot of discussions are being
held to decide whether the president of the republic of Kazakhstan Nursultan
Nazarbaev is worth being called the national leader. Without any doubt
Nursultan Nazarbaev possesses all the enumerated features of a national leader.
The first president headed the country during a very complicated period. The
independence of Kazakhstan is closely connected with the name of Nursultan
Nazarbaev. Due to the realization of the strategy “Kazakhstan 2030” our country
achieved success in the formation of the economically developed state. The
leader of Kazakhstan is the author of many global initiatives. Nowadays in our
country and with the participation of our country great international Forums
are organized, within the frame of such organizations as CIS, OSCE, UNESCO and
others. Kazakhstan initiated and arranged three Congresses of the world and
traditional religions. The chairmanship of Kazakhstan in OSCE in 2010 and in
the Organization “Islamic Conference” in 2011 prove the recognition of
Kazakhstan, its real changes, and impressive success of the projects headed by
Nursultan Nazarbaev by the international society. Nursultan Nazarbaev is the
head of the multinational state. The most significant thing is that the leader
of the country is considered a uniting force for all the Kazakhstan society.
N.Nazarbaev solved a lot of complex strategic tasks, touching economical,
political, social and cultural spheres. In 1990s a new term was introduced and
spread all over the country; it is the “Phenomenon of Nazarbaev”. This term
symbolized dynamism, the inculcation of the centrism politics, the absence of
extremes, the unique combination of pragmatism and high effectiveness.
Thus, despite all the discussions we can’t deny the presence
of such term as “the phenomenon of the national leader” in the history of
Kazakhstan. Nowadays the content of this phenomenon is broadened. It includes
solidity, the success of the implemented reforms, the realization of the
national interests, innovations. The basis for this phenomenon is the
elaboration of the general course of the country development. All the theses he
proclaimed turned into independent theses and priorities of the Kazakhstan
society. They became the foundation for the public ideology. It implies the
stable development, interethnic consent, and national unity. These are basic
values for the Kazakhstan society. Nazarbaev for Kazakhstan is a national
leader whose status is indisputable.
BIBLIOGRAPHY
1. Kouzes, J.M., &Posner, B.Z. Leadership Challenge. -
San Francisco, CA: Jossey-Bass, 2003.
2. Nelson L. Debra, Quick James Campbell. Organizational
behavior. Science, the real world and you. 6th ed. South-western Cengage
Learning. 2009
3. Robbins, Stephen P. Essentials of organizational
behavior. 6th ed. Prentice Hall, 2000
Table of contents: The Kazakh-American Free University Academic Journal №1 - 2010
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